For the HUGO BOSS Autumn Winter 2013/2014 runway show KERN’s sub-brand Visual Drugstore created an interactive fashion show complete with a full interior design concept. Utilising the event location, the agency transformed the venue into a lightning lit room proceeding all the way to the end of the runway. An interactive LED floor was also implemented into the design which was paired with continuous lightning visuals to compliment the space and to further enhance the effect of the structural and video mapping elements. Furthermore, the consistency of the concept was kept through to the after-show party club location.